Retail Agency Program

Build from
Scratch.
Scale Without Limits.

The Retail Program is our flagship path to ownership — launch your own agency with the full power of an established national brand behind you and earn competitive bonuses from your very first policy.

See What Your Agency
Could Earn

Built from the official 2026 Retail Bonus Program guidelines. Adjust the inputs below to model your 3-year income projection across all bonus tiers.

🧮 3-Year Retail Income Projector
Based on official 2026 Retail Bonus Program structure · Tiers A / B / C · Up to $3,500,000 in New Agent Bonuses
45
policies/month · first-year agents average 75/month
$1,800
district avg Jan '26 = $1,800
10.5%
standard P&C NB commission rate
based on your office ZIP code
Startup Bonus Package (Day 1)
$11,000 guaranteed
$5,000 Signing + up to $6,000 Exterior Branding
Fast Start Bonus (Pre-Appointment)
Up to $10,000
100% bonus on Life & P&C NB commissions as Reserve Agent
Lead Bucks (over 36 months)
Up to $18,000
$300–$500/month in Agency Growth Lead credits
Quarterly Projection — All Three Tiers
Quarter Base NB Comm. Tier A % Tier A Total Tier B % Tier B Total Tier C % Tier C Total

* Projections use the official 2026 Retail Bonus Program bonus percentages (340% → 84% over 12 quarters) with 15% quarterly commission growth compounding, based on district average data. Q1 starts at 340% Tier A for all agents. Tier placement from Q2 onward depends on meeting quarterly NB commission AND Life I&P targets AND having 2 L&A staff AND an approved office. Life/Commercial monthly bonuses are capped per the program guidelines. Programs not available in all states. Actual results will vary.

What You Need to Qualify

💰

$100K Liquid Capital

You simply show $100,000 in accessible funds — you keep every dollar. Bank statements are used to verify, not as a deposit.

📋

Licensing

You only need a Property & Casualty or Life & Health license to get started as a Reserve Agent. You'll need both to transition to full-time agency ownership — resources are available to help you get there.

🏢

Agency Office

You'll establish a professional storefront in your community. Full brand standards, signage support, and co-op marketing are provided.

New Business Bonuses

Earn accelerated bonuses on top of base commissions when you hit monthly and annual production milestones. The faster you grow, the more you make.

💡

You Keep the $100K

Unlike a franchise fee, the $100K liquid capital requirement is simply shown as proof of financial stability. It stays in your account — you use it to run your business on your own terms.

Ready to Take the First Step?
Fill out the form below and our D21 recruiting team will reach out to discuss the Retail Program with you in detail.